ABBEY DLD GROUP OF COLLEGES
REGIONAL MANAGER AFRICA
Person Specification
Job Title: Regional Manager, Africa
Reports to: Senior Regional Manager, Middle East & Africa
Location: Flexible
Salary: Negotiable (Base salary plus performance related bonus)
The Company
Abbey DLD Colleges consists of three high-quality sixth form colleges in the UK. DLD has been synonymous with quality education provision in an international setting since 1931. Today, thousands of students from over 50 countries apply to join Abbey DLD in Cambridge, Manchester or London. Our three colleges offer a vibrant, international setting, modern boarding provision and above all a Gold Standard sixth form education.
Our colleges offer a range of programmes including GCSEs, A Levels, Foundation and BTEC courses. Full details can be found on the Abbey DLD website http://www.abbeycolleges.co.uk/.
The Abbey DLD Group of Colleges are part of the Alpha Plus Group. Our aim, as a Group, is to provide every child in our care with the best possible start in life. This ethos applies to the 20+ schools and colleges that make up the Alpha Plus Group. More information about Alpha Plus Group can be found here: http://www.alphaplusgroup.co.uk/
OVERVIEW
We are looking for a Regional Manager to join our team. The right candidate for this role needs to have experience of recruiting international student from across sub-Sahara Africa and should have a background in working with agents as well as in direct student recruitment.
Key responsibilities
Strategy & Sales Targets
Job Title: Regional Manager, Africa
Reports to: Senior Regional Manager, Middle East & Africa
Location: Flexible
Salary: Negotiable (Base salary plus performance related bonus)
The Company
Abbey DLD Colleges consists of three high-quality sixth form colleges in the UK. DLD has been synonymous with quality education provision in an international setting since 1931. Today, thousands of students from over 50 countries apply to join Abbey DLD in Cambridge, Manchester or London. Our three colleges offer a vibrant, international setting, modern boarding provision and above all a Gold Standard sixth form education.
Our colleges offer a range of programmes including GCSEs, A Levels, Foundation and BTEC courses. Full details can be found on the Abbey DLD website http://www.abbeycolleges.co.uk/.
The Abbey DLD Group of Colleges are part of the Alpha Plus Group. Our aim, as a Group, is to provide every child in our care with the best possible start in life. This ethos applies to the 20+ schools and colleges that make up the Alpha Plus Group. More information about Alpha Plus Group can be found here: http://www.alphaplusgroup.co.uk/
OVERVIEW
We are looking for a Regional Manager to join our team. The right candidate for this role needs to have experience of recruiting international student from across sub-Sahara Africa and should have a background in working with agents as well as in direct student recruitment.
Key responsibilities
Strategy & Sales Targets
- Achieve recruitment targets for all 3 Abbey DLD Colleges.
- Build and execute an annual and longer-term sales strategy for Abbey DLD Colleges across the region and across all sales channels that ensures sales targets are achieved.
- Overall budget responsibility for the region.
- Regularly feedback to senior management on market performance, producing sales reports and analysis where required.
- Participate and contribute to regional and international sales meetings as part of the global sales team.
- Establishing strong relationships with existing and new partners as well as with other external stakeholders.
- Day-to-day management of agents and student enquiries across the UK/Europe.
- Create an annual agent visits, events and training plan, inclusive of academic travel.
- Regularly travel to visit agents across the region. Where Covid-19 prevent travel, plans should be adapted to ensure activity continues even if this needs to be remote.
- Be the primary contact for agents, ensuring exceptional customer service to all key stakeholders.
- Deal with any escalated agent customer service issues and work with key internal teams to maintain and develop customer service throughout the application process.
- Increase the amount of agents Abbey DLD work with and strengthen existing relationships.
- Develop the region in terms of new markets, opportunities and agent relationships.
- Analysis of student recruitment data and trends identifying and acting upon opportunities to maximise student recruitment.
- Work pro-actively to generate innovative ideas to drive market growth.
- Lead on direct marketing initiatives, working with the marketing team to implement direct sales strategies within the region, taking the lead to adapt these as required.
- Monitor and report on activities and communications with direct leads and opportunities in Oracle CRM, taking measures to ensure student conversion rates are as high as possible.
- Ensure SLAs (service level agreements) are met as agreed with the Global Head of Sales.
- Work with digital marketing colleagues to devise online campaigns to generate student interest and applications.
- Build a strong direct presence in the region through networking, referrals, sponsorship, etc.
- Ensure conversion targets are met by implementing best practice lead and opportunity management processes in coordination with the International Admissions Centre (IAC).
- Results oriented. Proven track record of meeting sales targets
- Substantial practical experience of strategic recruitment of international students
- Extensive experience of the region
- An existing network of agent contacts in the region
- Excellent sales management, communication and presentation skills
- Strong organisation and time management skills
- Good interpersonal skills
- Strong analytical and problem-solving skills
- Adaptable, able to identify the need to adjust and act quickly
- Budget management experience
- Knowledge of a CRM system, online campaigns and lead management
- Conversion management experience
- Competent computer skills including CRM experience
- A flexible approach to working hours and locations including travel
- Fluent in English and a second language would be an advantage
- Displays a positive, can-do attitude
- Trustworthy, dependable and reliable
- Passionate about the Abbey DLD product offering
- Willing to undertake additional domestic and European travel in addition to your own regional manager travel requirements.
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