Appraising Northern Market and its Spending Habits

There was a clear understanding from the report that the Northern consumer is unique in every way, characterised by a culture-influenced lifestyle, the importance of religion in daily choices and respect for social-cultural religious institutions and roles. “The Northern region accounts for 71 percent of the total land mass of Nigeria, 54 per cent of the total population and about 30 percent of the national GDP”, the report stated.
 
The report which examined the Northern market opportunities for marketers further gave an insight by providing the items the amount was spent on. It showed that $745 million amount was spent monthly on top seven personal care products such as toothpaste, beauty soap, perfume, body lotion, sanitary pads, deodorants and antibacterial soaps.
 
Providing a breakdown of the spending on drinks, the report said “53% of northern consumers consume some form of non-alcoholic drinks several times every single week, 66 per cent currently consume CSDs, 45 percent consume Malt drinks, 24 percent consume fruit-based drinks, 5 percent take wine products and 15% are consumers of Energy drink products. Over 60 percent have Zobo and unbranded milk products within their repertoire of drinks.”
 
More details at:
https://www.thisdaylive.com/index.php/2022/09/29/appraising-northern-market-and-its-spending-habits
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