The world is about to rediscover Nigeria’s vibrant music scene. That’s what happens when you add Beyonce and Disney to any creative effort.
 
Six musical artists known throughout Africa -- Tekno, Yemi Alade, Mr Eazi, Burna Boy, Tiwa Savage and WizKid -- are featured with Queen Bey on the soundtrack for this year’s live-action remake of Disney’s “The Lion King…
 
More details through:
https://www.bloomberg.com/news/articles/2019-07-18/beyonce-and-lion-king-about-to-take-nigeria-music-scene-global-jy8o7x4s
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Nigeria’s film industry, dubbed Nollywood, has long kept viewers entertained with tales of romance and riches, and now foreign investors are increasingly looking for a part of the action.
 
US giant Netflix, France’s Canal+ and China’s StarTimes are among those making moves in the globe’s second most-prolific film industry, which churns out more than 2,500 films each year and is topped only by India’s Bollywood…
 
More details through: 
https://www.vanguardngr.com/2019/07/nigerias-nollywood-film-industry-reels-in-foreign-investors/

The Chief Executive, StarTimes Nigeria, Mr. David Zhang, has disclosed that its total investment in the country since the launch of its operations in 2010, currently stands at $220 million. He said the company had further paid a total of $25 million in taxes to the Nigerian government as well as recruited over 1,000 local staff, 97 per cent of whom are Nigerians…
 
More details through:
https://www.thisdaylive.com/index.php/2019/06/26/startimes-says-investment-in-nigeria-now-200m/

The Nigerian multi-billion-naira sport betting industry is growing astronomically to confirm a 2016 report of PwC, which projected that the industry would grow at an annual rate of 16 per cent each year to $147 million in 2019. Raheem Akingbolu writes on the new culture of betting and its impact on the nation’s economy
 
Four things have helped the nation’s betting industry to soar in the last five years – economic instability, increasing sports culture, large population and the unbridled growth in internet penetration and widespread use of mobile phones.
Specifically, the online gambling industry has flourished in recent years, adapting their brick-and-mortar presence to the internet scene, and spawning popular sites such as Bet9ja, Merry bet or Nairabet…
 
More details through:
https://www.thisdaylive.com/index.php/2019/06/06/examing-growing-culture-of-sports-betting

In a bid to enhance digital life, Chinese Government in partnership with StarTimes Nigeria, a provider of digital satellite has commenced the installation of satellite TV to some villages in Lagos to kick-off the second phase of connecting Nigerian rural communities to digital television.
 
Two years after piloting the first phase of the program in rural communities in Abuja, and being satisfied with the outcome, StarTimes commenced the second phase of the program by installing satellite TVs to some villages in Lagos…
 
More details through:
https://businessday.ng/technology/article/chinese-government-commences-second-phase-of-free-satellite-tv-to-nigerian-villages/

In December 2018, EbonyLife Films, a studio in Lagos, Nigeria, premiered Chief Daddy, a feature-length drama about an eccentric billionaire who dies suddenly, touching off a madcap scramble among his relatives over his estate. The movie was an immediate hit with audiences in Nigeria. By the end of the month it had emerged as the country’s most popular theatrical release of the year.
 
Not long ago the economic life cycle of Chief Daddy might have ended there. Nollywood, the nickname for Nigeria’s robust film industry, has long been hamstrung by piracy. For years filmmakers have watched with frustration as swarms of illegitimate DVDs quickly overwhelmed their promising cinematic efforts, slashing potential profits and making it difficult to raise money to produce future films…
 
More details through:
https://www.bloomberg.com/news/articles/2019-05-24/nollywood-is-ready-to-go-global-thanks-to-netflix

Startimes in collaboration with the Nigerian Television Authority (NTA-Star TV Network) says it has invested $220 million in Nigeria, even as its subscriber base reached the four million mark.
 
Chief Executive Officer of Startimes, David Zhang, disclosed this during a visit by a group of journalists to the Abuja office of the Chinese pay satellite TV network, stressing that the $220m went into setting up over 80 transmitting stations, satellite and digital infrastructure, programmes, software and hardware…
 
More details through:
https://businessday.ng/news/article/startimes-invests-220m-in-nigeria-as-subscribers-reach-4m

The Nigerian music industry is set to grow by a Compound Annual Growth Rate (CAGR) of 13.4 per cent by 2021, estimated at about $73 million; the Minister of State for Industry, Trade and Investment, Hajiya Aisha Abubakar, has said. Hajiya Aisha said this at the inaugural edition of Creative Business Cup (CBC) in Nigeria themed: “Cashing in on Your Creativity”, which held in Lagos…
 
More details through:
https://www.dailytrust.com.ng/nigerias-music-industry-to-hit-73m-by-2021-minister.html
 

Global report on the advertising industry has projected that Media and Entertainment (M&E) will drive growth of advertising (ad) in Nigeria by 12.1 per cent.
 
The report released by Group M, a WPP media investment group, a British advertising and public relations company, made this projection while updating its 2018 and 2019 ad investment forecasts…
 
More details through: 
https://www.vanguardngr.com/2019/04/entertainment-media-projected-to-drive-nigeria-ad-growth-by-12-1-3/
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Global report on the advertising industry has projected that Media and Entertainment (M&E) will drive growth of advertising (ad) in Nigeria by 12.1 per cent. The report released by Group M, a WPP media investment group, a British advertising and public relations company, made this projection while updating its 2018 and 2019 ad investment forecasts…
 
More details through: 
https://www.vanguardngr.com/2019/03/entertainment-media-projected-to-drive-nigeria-ad-growth-by-12-1/