As competition into the absorbent hygiene products, especially baby diapers, continues to increase on the back of Nigeria’s birth rate and population growth, Kimberly-Clark, makers of Huggies baby diapers, recently introduced its new form of diaper, ‘Nappy Pants’ into Nigeria to push for more market share.
The Nigeria market has over 15 diaper brands jostling for market share, while some have emerged top brands with national spread; others are confined to regional segment of the market, holding down their share of the market. Therefore, Huggies seeks to increase its market share with innovative offerings to beat stiff competition in Nigeria, especially within the retail segment of the market…
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News Archive from before July 2018