Despite recent challenges leading to a hike in the cost of subscriptions by pay- TV operators, Nigeria has been projected to be the largest pay- TV market with 11 million subscribers by 2026. According to the latest forecast by Digital TV Research, the country will be driving rapid growth in the African pay-TV market, which is projected to have 51 million subscribers in the next five years. According to the report, South Africa will be second in Africa with nine million subscribers.
The African market which had 34 million subscribers at the end of 2020 is projected to add almost 17 million pay-TV subscribers between 2021 and 2026 to hit the 51 million mark. Speaking on the report, Principal Analyst at Digital TV Research, Simon Murray, said: “Multichoice had 15.51 million subs across satellite TV platform DStv and DTT platform GOtv by end- 2020. This total will grow to 19.67 million by 2026, with a marked slowdown of satellite TV growth.”
“China-based StarTimes/ StarSat will enjoy the most impressive growth: from 10.11 million subscriptions at the end of 2020 to 16.86 million by 2026. France’s Vivendi had 5.41 million subscriptions to its Canal Plus satellite TV platform and Easy TV by end- 2020, which will climb to 7.90 million by 2026…
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