More Nigerians are now embracing online shopping leading to a rise in the number of online shoppers to 51 per cent of total shoppings in Nigeria. According to the latest Ericsson ConsumerLab report, a survey of 2,000 respondents between the ages of 15–79, revealed that more Nigerians are willing to continue online shopping even after COVID-19. Ericsson in the report noted that online shopping in Nigeria stood at 35 per cent before the COVID- 19, adding that the pandemic pushed the figure to 51 per cent. “Before COVID-19, the amount of online shopping in Nigeria stood at 35 per cent out of the total number of all shopping events, both online and at physical stores.
“During COVID-19, this figure increased to 51 per cent. Nigerian consumers anticipate their habits around online shopping will remain at a level of 44 per cent after the pandemic has passed,” it said. Ericsson said it found found that, when entering the “next normal”, consumers in Africa would have added an average of 3.4 online services to their daily online activities, while also increasing the time they spend online by 10 hours per week by 2025, in comparison to their pre-pandemic habits…
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