Beauty and personal care market size in Nigeria and other African countries is expected to grow to $1.26 billion by 2025. Specifically, the market in Africa by product consists of skin care, hair care, colour cosmetics, fragrances with distribution channel containing offline and online. The area of coverage consist of South Africa, Kenya, Egypt (Arab Republic of Egypt), Nigeria and the rest of Africa, According to the report, the key factor driving growth in the beauty and personal care market in Africa is product innovation and product line extension.
It emphasised that innovation was vital for the beauty and personal care market in Africa as the demand for innovative products offering optimal use and functionalities is high. “The preference for beauty and personal care products that address multiple concerns within a minimal time span is also gaining momentum. “To meet the evolving customer needs, vendors focus on manufacturing innovative products.
They also focus on extending their existing product lines by introducing new beauty and personal care products tailored to customer requirements…
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