A report by Visa has shown that the top market contributors to e-commerce in sub-Saharan Africa over the last three years were South Africa, Nigeria and Kenya, with Ghana also showing growth, having replaced Kenya in the top three contributors in 2020. According to Africa Business Community, SSA may be one of the smallest regions of e-commerce globally, but it shows steady growth potential. During lockdown, the region saw new e-commerce users rise by five per cent when compared to the active base in SSA the previous year.
“The three leading markets in SSA are starting to mature, providing the region with an established foundation and, when twinned with the growing penetration of e-commerce, it offers players in the payment space an opportunity they can capitalise on while helping to further accelerate the expansion of e-commerce in the region,” explains Lineshree Moodley, Head of Visa Consulting and Analytics (VCA) in sub-Saharan Africa. Visa’s white paper, entitled e-commerce developments across SSA, confirmed that, as the world becomes increasingly digital, e-commerce has been driving the acceleration of digital commerce…
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