West Africa Manager
Location: Nigeria
Now hiring! Deadline for applications: 12 February 2021
The Role
Student Recruitment sits within the Directorate of Communications, Marketing and Recruitment and holds responsibility for the planning and implementation of effective recruitment strategies to grow student numbers, in line with the University’s Strategic Plan. The role holder will make a key contribution in growing the University’s income through international student enrolments, engaging with multiple recruitment channels and stakeholders, and capitalising on business development opportunities.
The new post will help to set and achieve challenging recruitment targets for West Africa, and will be responsible for developing and delivering the associated recruitment strategy and tactics. The role holder will also be expected to work with colleagues across Recruitment, Admissions and Immigration to assist in the management of the University’s Tier 4 obligations with respect to responsible student recruitment and agent management. In addition, the post holder will also work closely with marketing colleagues to assist with profile raising and publicity activity for the region; be responsible for budget management; and co-ordinate in-country visits for academic and professional services colleagues as appropriate.
The West Africa Manager will report directly to the International Recruitment Manager (Middle East & Africa) with whom he/she will work closely. This is a front facing role that requires excellent interpersonal skills and experience of working strategically within an international environment. The post holder will be required to undertake significant travel across Nigeria and Ghana. The location and working environment of the selected candidate is flexible according to individual circumstances.
Location: Nigeria
Now hiring! Deadline for applications: 12 February 2021
The Role
Student Recruitment sits within the Directorate of Communications, Marketing and Recruitment and holds responsibility for the planning and implementation of effective recruitment strategies to grow student numbers, in line with the University’s Strategic Plan. The role holder will make a key contribution in growing the University’s income through international student enrolments, engaging with multiple recruitment channels and stakeholders, and capitalising on business development opportunities.
The new post will help to set and achieve challenging recruitment targets for West Africa, and will be responsible for developing and delivering the associated recruitment strategy and tactics. The role holder will also be expected to work with colleagues across Recruitment, Admissions and Immigration to assist in the management of the University’s Tier 4 obligations with respect to responsible student recruitment and agent management. In addition, the post holder will also work closely with marketing colleagues to assist with profile raising and publicity activity for the region; be responsible for budget management; and co-ordinate in-country visits for academic and professional services colleagues as appropriate.
The West Africa Manager will report directly to the International Recruitment Manager (Middle East & Africa) with whom he/she will work closely. This is a front facing role that requires excellent interpersonal skills and experience of working strategically within an international environment. The post holder will be required to undertake significant travel across Nigeria and Ghana. The location and working environment of the selected candidate is flexible according to individual circumstances.
Key responsibilities
Person Specification
About Naijalink
The university has asked Naijalink limited to recruit a person for the role. Naijalink Ltd. is a bespoke market entry and advisory services company with the primary objective to support international companies in the Nigerian market. The company was set up in 2009 and serves companies & diplomatic missions from all over the world and in many different sectors. Services include:
To apply
Send your CV & introductory email to recruitment@naijalink.eu
Interviews will take place in the week of the 8th of March
- Be responsible for the design and delivery of effective recruitment market plans and strategies to maximise student and revenue growth from Nigeria and Ghana.
- Carry out the day-to-day activity required to realize the objectives of this marketing and recruitment strategy: attending exhibitions, undertaking school and college visits, visiting agencies etc.
- Develop and maintain positive working relationships with key external stakeholders in Nigeria and Ghana: education agents, school and college counsellors, Visa office, government bodies, sponsorship bodies, accreditation bodies, alumni, etc.
- Develop and maintain positive working relationships with key internal stakeholders at the University; in particular, the International Recruitment Manager (Middle East & Africa), the Head of International Recruitment, Admissions staff and Academic colleagues as appropriate.
- The incumbent will work closely with the existing agent network that the University has and will maintain the relationship on the ground and will also try and build new agents across the countries.
- The incumbent will attend education fairs and recruitment events across Nigeria and Ghana to meet and advise prospective students and offer-holders on a range of matters including programs, entry requirements and application processes.
- The incumbent will work closely with colleagues across the University to implement and manage robust recruitment and admissions processes in line with the University’s Tier 4 licence obligations.
- Organize and support recruitment-focused events like offer-holder briefings and pre-departure events by booking venue(s), sending invitations, attending events across Nigeria and Ghana.
- Event Management – Organising and supporting agent workshops, recruitment events with schools, alumni and other stakeholders, University visits in Nigeria and Ghana.
- Support promotional campaigns such as promotion of scholarships to offer-holders through creation and distribution of materials to relevant stakeholders.
- Conduct market research by gathering contact information for high school counsellors and competitor institution entry requirements from Nigeria and Ghana. Source, analyse provide West Africa market data.
- Develop business cases and budget plans for forthcoming years, including requirements for overseas expenditure, partnerships and overseas staffing requirements.
- Manage regional budgets with a focus on impact and return on investment.
- Be responsible for planning own travel schedule and the travel schedule of visiting colleagues as appropriate.
- Participate in the activities of the wider Directorate and carry out other duties or project work as directed by the International Recruitment Manager (Middle East & Africa).
Person Specification
- Educated to Master degree level or equivalent at an overseas university preferably in the United Kingdom.
- Understanding of the opportunities and challenges affecting the global higher education market.
- Demonstrable (5+ years) experience of working in Nigeria, preferably in business development, marketing, customer relations or similar.
- Strong relationship management skills with a focus on customer service.
- Proven experience of planning and implementing these plans in order to drive growth for the organization.
- Experience of managing an extensive network of vendors, partners, team members or silimar.
- Understand the importance of service delivery and show a willingness to work with colleagues across the University to collectively work towards the strategic goals of the University.
- An understanding of the UK Tier 4 visa system, and how this translates in the effective and responsible recruitment practices, is appreciated.
- Highly developed written and oral communication and presentation skills, including use of digital and social media for business purposes.
- Good IT skills, with the ability to produce reports based on understanding and manipulation of complex statistical data.
- Creative and positive attitude, with the ability and confidence to respond quickly to meet changing customer and market demands.
- Strong organisational skills and the ability to prioritise demanding workloads and meet deadlines in a pressurised environment.
- Willingness to adopt a flexible working approach by working unsocial hours, weekends or occasional public holidays when required.
- Ability to undertake business-related travel in market on an unrestricted basis (indicative 20 weeks per year), and undertake visits to the UK for training purposes.
- The candidate should possess a valid Passport.
- Note that there is no expatriate quota available and that the candidate should thus have the right to live and work in Nigeria.
About Naijalink
The university has asked Naijalink limited to recruit a person for the role. Naijalink Ltd. is a bespoke market entry and advisory services company with the primary objective to support international companies in the Nigerian market. The company was set up in 2009 and serves companies & diplomatic missions from all over the world and in many different sectors. Services include:
- Business intelligence
- Market entry and growth strategy
- Meetings, events & PR
- Business implementation
To apply
Send your CV & introductory email to recruitment@naijalink.eu
- Any application without a proper introduction email will not be considered
- Only short listed candidates will be contacted
- The final selection will take place through personal (virtual) interviews
Interviews will take place in the week of the 8th of March
